Tips to Optimise Android App & Boost Downloads

Mobile devices have a limited amount of hardware and software resources, including battery, processing power, RAM and storage, internet connectivity, etc. When it comes to Android app development, a mobile app is considered to be successful if it can run across the increasingly diverse range of Android devices and platforms without any issues. One most significant characteristic that marks the success story of your mobile application is its size. If the Android APK size is too large, your potential users can have troubles during the app installation and utilization on their device. It could be due to the limited memory, slow internet connection, frequent lagging and repeatedly crashing, or any other plausible reasons.

Mobile game apps, in particular, are swelling rapidly in size because app bundles involve various SDKs and all the game assets need to be optimized for a full range of architectures and screen densities, which can quickly lead to a bloated APK. That’s why it’s critical to make certain that the app bundles must stay as small as possible if you aspire to target different android-powered devices and billions of customers with your app. That will also drastically improve your ability to prevent users from uninstalling your mobile app when they receive an “insufficient storage” or “not enough space” notifications on their device.

Some of the most critical concerns related to the large app size are:

  1. App Lagging and Hogging
  2. High data consumption
  3. Reduced App Downloads
  4. Irregular Functionalities
  5. Bigger Storage Coverage Requirement
  6. Poor User Experience
  7. Low Conversion Rates

Here are some simple, quick tricks and tips that will help you reduce the size of your mobile app/APK during the development cycle. So without any further ado, let’s get down to business.

#1: Analyze the APK Using APK Analyzer

The installation of the app and how much disk space it consumes completely relies on the size of the APK. So to reduce app size, it’s significant to get clear, actionable insights into the APK’s structure. APK Analyser, an effective tool designed and provided by Android Studio, allows you to breakdown the complex, multifold composition of the APK and take a look at different files and directories in your .apk file. With this tool, you can analyze your Android Resources, DEX files, and other assets, identify which component is using up the maximum amount of space, as well as compare two different APKs.

#2: Get Ready to Optimize the App

Once you breakdown the APK and discover the aspects contributing to its increased size, starting from assemblies to libraries to byte code, optimize the APK by removing any unused resources, resizing larger components, and making some easy yet constructive changes.

#3: Remove any Unused Android Resources and Assets

Sometimes, a significant percentage of the resources remain unused during the android app development cycle. However, you will be disbursed for the entirety of assets that you deploy, even if much of them aren’t used within the app. This arrangement is rather expensive for not only mobile app development companies but also the potential customers who will be installing their app/APK file. There are numerous static program analysis tools, such as Lint, Proguard, and other android resources removers, available in the market that will enable you to deliberately squash out all the idle resources, including strings, drawables, strings, and colors, gathered in your android app development project.

#4: Reuse the Resources

Rather than creating and including a separate asset for multiple variants of a particular discreet resource, consider reusing the same set of resources designed and deployed earlier, customizing them as required at runtime.

#5: Eliminate the Dead Code

The APK file size is directly proportional to the memory and power consumption and the load speed as well as the performance of your app. As such, if your APK file consists of any inoperative or dead code, it will not only add to the bulk but also waste the storage space and computation time.

While the dead code typically doesn’t compromise the functionality of the app and has no significant bear on its behavior, keeping thousands of lines of wasteful code in your source code costs money, time, and maintenance headaches. To remove this inept code, you can either review the wholesome code manually or use an automated dead code detection tool. Taking it out not only shrinks the size of the app and improves the quality of codebase but also reduces the running time and maintenance costs.

#6: Optimize the Images

It’s measured that the images are accountable for the lion’s share of the entire app’s size because they might be present in both the raw package and the asset catalog. Much like the optimization of resources and codes, image optimization is necessary to reduce the size of your APK file and manifest a healthy app, overall. For this process, convert all the PNG, JPEG or BMP images and files to WebP format. Due to its excellent compression capability, WebP format takes up less storage space while preserving the same original image quality as before. More to that, the said format is natively supported in Android, so there’s no need to change any layouts when loading WebP images in ImageView.

Different Ways to Make Your Ecommerce Business Successful

Those who have products to sell, they need to understand how to sell their products on a large scale through online marketing. Selling products or offering services in a physical store is a thing of the past. Now, when shoppers getting digital, businesses also have to take themselves online to increase their brand recognition and introduce their products or services on a much larger scale to a worldwide audience.

An eCommerce store is your key and a direct link between your products and customers. You can easily reach your customers irrespective of the city, state or country. Let’s understand how you can take your eCommerce store to a next level.

  1. Advertise Your Store: No matter you are a small eCommerce store or a big one, branding is key to eCommerce success. It is necessary that your customers should recognize your brand and products through the logo, trademark and color schemes. You need to highlight your brand features and present yourself in a unique way such that customers get attracted towards you. Apart from showcasing your good points, you have to make sure that your website looks modern, sleek and attractive. It should have captivating design and easy navigation so that customers feel good in accessing it.

  1. Update On A Regular Basis: Make sure you keep changing stuff on your website like design, content, products, images, etc time and again. It will help you maintain customers’ interests in your brand and also help you compete with your competition. Active websites are always given preference by Google and you can witness it through a change in search engine rankings. If you have any discount offer or sale on your products, let your customers know about it through advertisements.

  2. Take Help Of The Experts: If you are facing any issue in design, website functioning or you are unable to plan a right marketing strategy for your eCommerce store, then you should not hesitate to hire experts. E-commerce store, big or small, requires everything to be perfect as it will be more like a virtual shop where all your products will be displayed just like physical stores. So, there is no scope of any mistake as you cannot afford it.

  1. Test Almost Everything: It is important that when you complete your development process, you should invest your time in testing and analysis. Think like a customer – what’s working and what’s not. You can test your website functionality through A/B testing tools.

  1. Integrate Social Elements: Don’t forget to include social elements like product reviews and testimonials follow button. You can also integrate social login options to let your customers like, follow and pin you on social channels.

  1. Pay Attention To Social Channels: Social platforms like Facebook, Twitter, Linked, Pinterest, etc. are the heartbeat of any business. These channels give you a continuous glimpse to the lives of your customers. Get yourself involved on social platforms and share as much as information these platforms, but make sure it should be relevant.

  1. Make Your eCommerce Store Responsive: People prefer shopping from their mobile phones and tablets. So, it is necessary that you should have a responsive website that should adapt according to all screen types. It will help customers to shop from their device no matter how big or small their device is.

  1. Perform Store Optimization: In order to run your e-store successfully, it is essential to perform store optimization. It is necessary if you wish to see your business products ranking on search engine result pages for specific phrases or keywords. A skilled and knowledgeable SEO person can help you give tough competition to your competitors.

With these 8 tips, you can be a successful eCommerce entrepreneur. If you need any help in eCommerce development and marketing, you should definitely consult experts who have years of experience in handling ecommerce store related projects.

Different Ways To Make Money From Your App

It is a fantastic decision to build your business application to give more exposure to your brand. Designers and developers will give you a ground-breaking application. But it’s not enough! You cannot be a billionaire in months with the help of your app. No one is interested in buying an app even if they have to pay just $1. This is because they are getting so many other options for free. So, it’s get very difficult to make money out of your app. You have to think extraordinary while creating an app and your concept has to be outstanding, then only you can imagine yourself in the list of those 10% apps that generate more than 90% of their income from their app.

How To Make Money From Your App?

Monetizing a mobile app has got harder, or become nearly impossible especially in this saturated market where similar apps are available for free. You have to be more strategic while advertising your app. You need to explore app market and specific niche to think up the right revenue strategy. Let’s understand some strategies to monetize your app.

  • Advertising: Including ads in your app is one of the biggest opportunities that you cannot afford to miss. It is tried and tested method of monetization. The idea behind advertising is that your app will be available for free, which means you will offer all your app features to be accessible freely to the users. This will help you acquire a large customer base. You can show ads within your app and earn money every time a user takes any action on the ad like views it, clicks it, downloads it, etc. This is the great way to generate revenue.

  • Emails and Signups: Emails and newsletters are the best ways to push your app. The email strategy ties-in your app in an outstanding way and engages more customers, leading to more money. The email marketing campaign can prove useful as users will see your content and connect with it. This email strategy keeps your brand at the forefront.

  • Pay to Download: You can also make your app paid. Users need to pay a price to download your app. This model has a low success rate, but many have also been successful in earning good. You may also offer your users to download and install your app for free, but to access all the app features, they have to pay some amount. This may prove beneficial.

  • Partnerships: Partner with other brand as this association will help you step up your app monetization strategy. Having a right partner can be a great source of revenue as you can create an integrated experience.

  • In-App Purchases: You can offer your app for free to download to the users, but you can encourage user to make purchases as they start using your app. They have to pay for gated features. They will get the opportunity to buy different products being offered on your app and have them shipped.

These points will definitely help you expand your brand and reach your potential customers, which was never possible before. You can also create a considerable source of income through your app. What required is a little imagination and smart tactics.